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2018 Small Business Festival - Instagram Biz Essentials: II

2018 Small Business Festival - Instagram Biz Essentials: II

Regular price $125.00



Friday 24 August, 2018
1.30pm - 4:30pm


Ground Floor, Studio 2
87 Gladstone St
South Melbourne 3205


Do you use Instagram for your business but need to take it to the next level? The Advanced class will take you through content planning and how to make the most of Instagram stories. Part theory, part prac, we look Instagram for retail brands who want to get it right. Note: Bring your phone (and charger if you need), and make sure you have space to download a few apps and take photos.

Part 1: The Mysterious Algorithm
Find out the top 8 behaviours the Instagram algorithm loves, and why it's important to love them back.

Part 2: Grow Your Reach
Get strategic about growing and reaching your most desired audiences.

Part 3: How To Tell A Great Insta Story
Using Instagram Stories is now critical to being effective on Instagram. Let's dig in!

Part 4: Insights & Analytics
Where you can find the best insights to know what works and to do more of.

Part 5: Examples
A 'how-to' step by step guide from content inspiration to story execution.

Part 6: Content That Converts
Understand you different content types and how to make sure you're converting your likers to followers, and followers to buyers.


  • Please bring along a notepad and pen.
  • You're are invited to bring along products you sell or props you have to practice taking photos (if time permits).
  • Pack your phone charger (just in case).
  • Make sure you have space to download a few apps and take photos.
  • Bring your reusable coffee cup and grab a warm beverage next door at Jimmy The Saint.

All day paid parking is available nearby.

Tram 109, stop 126 Montague St is close by.
Tram 96, stop 126 City Road is close by.

Tickets are transferable to another person, but not refundable.

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